In 1972 the Jag brand was born. Jag introduced contemporary sportswear designs and re-invented denim, which became an integral part of the brand. The jeans boom of the 70’s thrust Jag into the international fashion spotlight and the early success of the brand inspired all the right people to start talking about Australia and original Australian style
JAG eyewear reflects the essence of the clothing in that it is stylish, accessible and affordable in the latest season’s colours – colours are always complimentary to the clothing.
